Will Rentership Fuel the Next Boom? When? Why?
Gross put together a nice article explaining what is happening but the article falls far short of the opening premise “how it will lead to the next boom”.
I see no reason renting Zipcars, textbooks, or houses will lead to a boom in anything. Every dime Zipcars makes is a dime lost by GM, Ford, and Toyota.
Kindle is going to put numerous bookstores out of business.
Younger Americans are not buying cars and houses because they cannot afford them. Collectively saddled with a trillion dollars in student loans, many cannot afford to buy much of anything, especially poor job prospects and falling wages.
I see no boom from this. Rather, I see pressures on profits in multiple places for multiple reasons.