Intel’s Pentium launched 20 years ago today – IT Analysis from V3.co.uk

The Pentium was the successor to Intel’s 486 processor chips, and as the fifth generation of its x86 processor technology, was expected to have been named the 586.

However, stung by rivals such as AMD who were marketing similar named alternatives to the 486, Intel decided to change strategy and come up with a name it could protect under a trademark, which the US government did not allow for just a series of numbers.

Intel Inside logoThe move came at about the same time as Intel started to ramp up its “Intel Inside” campaign, begun a year or two earlier, which sought to establish Intel as a household name rather than just a supplier of electronic components known only to computer industry watchers.

Intel’s strategy paid off, with many consumers opting to purchase a computer with an “Intel Inside” sticker instead of lower cost alternatives, swayed by the marketing insistence that an Intel chip meant higher performance and a better experience.

via Intel’s Pentium launched 20 years ago today – IT Analysis from V3.co.uk.

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