Hooked for Life – The Huffington Post

And then the National Football League called. For decades, the NFL had funneled most of its advertising dollars to large, New York-based legacy firms. Everyone knew what to expect from that arrangement: commonsense product tie-ins, 30-second ad spots. By tapping Brandissimo, the league made it clear that it wanted a different kind of partner for a different kind of project.Brandissimo’s founders had previously worked for Disney and had helped produce well-known kids television shows like “Doug” and “Thomas the Tank Engine and Friends.” But they didn’t bill themselves as just TV guys or mobile guys or video game guys—they sold a more complete vision. They were the experts in grabbing a child’s attention and then holding onto it across the most popular platforms. One of Brandissimo’s mottos was: “Because kids who play with your brand, stay with your brand.”

Source: Hooked for Life – The Huffington Post

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